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2005Repositioning, reframing…
5 Comments | Posted by Steve in Information Literacy, Marketing/Outreach, Public Service, Reading, Teaching & Instruction, Technology
I have been a fan of the other ALA, A List Apart Magazine, for a couple of years now. I am greatful for a journal dedicated to standards-based web design that prioritizes none of those bolded words over the others. I tend to eschew extremism in the digital library realm of any kind. If your site is too flashy, literally or figuratively, you will probably do a disservice to your readers and sacrifice function/content to form. However, on the other end of the spectrum is dear old Jakob Nielson. Quite frankly, if librarians made websites that had the visual and aesthetic quality of useit.com’s lowest common denominator design, i.e., design elements sacrified to the usability gods, I fear we would reinforce a stereotype that libraries are the old world of information and not relevant to the 21st century information world.
Last week’s ALA feed included the article “Good Designers Redesign, Great Designers Realign,” a great piece on the importance of moving away from web design for design’s sake only. What jumped out at me, though, was an analysis of Apple’s iLife software:
The new iLife packaging wasn’t just a redesign for the sake of redesigning. It seemed to represent much more than that. Personal computing was no longer something done to accomplish something else more efficiently, but rather a part of everyday life, even critical to communication and social interaction. The iPod, for example, was no longer only for the technorati; it was quickly becoming mainstream for coder and soccer mom alike. And that’s what the new packaging seemed to portray—less about technology, more about people.
What struck me as relevant to librarianship is the way that the highlighted sentence in this passage could be adapted for the realm of library services, especially instruction. In instruction sessions that I have participated in I find that one of the greatest challenges is getting across to students the point that what I am saying to them is relevant to their lives as students (remember the adage by Zweizig). The way that the author frames the transformation in the perception of Apple’s software has a counterpart for library materials. We need to present our collections and deliver them to patrons in a manner that puts them squarely in the middle of the patrons’ lives. I would try to appropriate the crucial sentense above for libraries by stating: library collections and services should not be used as a last resort when Google and Amazon don’t suffice. Rather, they should be a part of everyday life within your given community as a student, citizen.
Consequently, the challenge that I have been seeing in my own experiences is one of presentation.
5 Comments for Repositioning, reframing…
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Steve -
{Just as I reply to the previous post, you post this whopper}
Thanks for bringing up instruction! The challenge of “presentation” [packaging] is a real one, a performative one. In the last couple of weeks, I taught two very different sessions: ancient Greek literature and music research. I think that the former was successful, while the latter wasn’t. Why?
Well, in the former I was able to muster more energy for humor, for quick changes, and for ad-lib. Questions happened – real conversation happened. I think that in order to make libraries and librarians appear “relevant to their lives as students,” we need to act as human as possible toward our students. In short, we need to show that we understand that BI is fairly boring, but comes with useful tools.
That’s the difficulty, too. I see each student only once. I have one minute to read the students and act accordingly. That failed with the music session (although one student was hooked and has been back everyday since). What strategies do we have for this? Any ideas?