Circulatable: a Librarian’s Group

Because sometimes you need to trammel the editor and exorcise the rules of grammar…

Nov

1

2005

Repositioning, reframing…

I have been a fan of the other ALA, A List Apart Magazine, for a couple of years now. I am greatful for a journal dedicated to standards-based web design that prioritizes none of those bolded words over the others. I tend to eschew extremism in the digital library realm of any kind. If your site is too flashy, literally or figuratively, you will probably do a disservice to your readers and sacrifice function/content to form. However, on the other end of the spectrum is dear old Jakob Nielson. Quite frankly, if librarians made websites that had the visual and aesthetic quality of useit.com’s lowest common denominator design, i.e., design elements sacrified to the usability gods, I fear we would reinforce a stereotype that libraries are the old world of information and not relevant to the 21st century information world.

Last week’s ALA feed included the article “Good Designers Redesign, Great Designers Realign,” a great piece on the importance of moving away from web design for design’s sake only. What jumped out at me, though, was an analysis of Apple’s iLife software:

The new iLife packaging wasn’t just a redesign for the sake of redesigning. It seemed to represent much more than that. Personal computing was no longer something done to accomplish something else more efficiently, but rather a part of everyday life, even critical to communication and social interaction. The iPod, for example, was no longer only for the technorati; it was quickly becoming mainstream for coder and soccer mom alike. And that’s what the new packaging seemed to portray—less about technology, more about people.

What struck me as relevant to librarianship is the way that the highlighted sentence in this passage could be adapted for the realm of library services, especially instruction. In instruction sessions that I have participated in I find that one of the greatest challenges is getting across to students the point that what I am saying to them is relevant to their lives as students (remember the adage by Zweizig). The way that the author frames the transformation in the perception of Apple’s software has a counterpart for library materials. We need to present our collections and deliver them to patrons in a manner that puts them squarely in the middle of the patrons’ lives. I would try to appropriate the crucial sentense above for libraries by stating: library collections and services should not be used as a last resort when Google and Amazon don’t suffice. Rather, they should be a part of everyday life within your given community as a student, citizen.

Consequently, the challenge that I have been seeing in my own experiences is one of presentation.

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5 Comments for Repositioning, reframing…

Author comment by Dave | November 1, 2005 at 7:00 pm

Steve -

{Just as I reply to the previous post, you post this whopper}

Thanks for bringing up instruction! The challenge of “presentation” [packaging] is a real one, a performative one. In the last couple of weeks, I taught two very different sessions: ancient Greek literature and music research. I think that the former was successful, while the latter wasn’t. Why?

Well, in the former I was able to muster more energy for humor, for quick changes, and for ad-lib. Questions happened – real conversation happened. I think that in order to make libraries and librarians appear “relevant to their lives as students,” we need to act as human as possible toward our students. In short, we need to show that we understand that BI is fairly boring, but comes with useful tools.

That’s the difficulty, too. I see each student only once. I have one minute to read the students and act accordingly. That failed with the music session (although one student was hooked and has been back everyday since). What strategies do we have for this? Any ideas?

Author comment by Barry | November 2, 2005 at 12:05 am

Dave –

Jonathan Richman sang fronting the Modern Lovers “I wanna keep my place in the old world / Keep my place in the arcane.” He also sang “Don’t let our youth go to waste.” And, even if I’m making a bit of a stretch, that is what you are charged with when you try to bring these students (they’re getting younger, we’re getting older) to embrace the resources in your custodianship.

One thing I always tried to consider when constructing BI sessions is how to tie our world – the Library – to theirs – but how?

The influx of new technologies should not alienate us from the students, but rather open new avenues for us to reach them with. Just like a good search strategy – give your students several points of entry to access your message. Go beyond the PowerPoint, the handouts, or, in your case, laying out all those beautiful and rare print materials and then launching into the instruction.

Let’s look at your music session experience – and understanding that time and resources are limited, consider presenting the same information in several formats.

For instance, I presume you are dealing with classical works. As the students peruse the sheet music, play some of it. Many of these works will already exist in the public domain, even as various sound files on the web – burn a mix for them, or better yet, consider a podcast to post on your library site. I imagine the resources to do so are available at your library, and if not, can be acquired for a minimal cost? Email the link(s) to them before they attend your session. This sounds like a lot of work, and no doubt it is, but you will demonstrate the effort of meeting them halfway – entering their world to ask them to enter yours.

Or they might take all of it for granted…

Author comment by Dave | November 3, 2005 at 5:44 pm

Barry -

Yeah, I see your approach – and yes, as noted, “understanding that time and resources are limited.”

The music class is one that does actually provide easy, multimedia approaches. We did play a jazz track from a real, honest to God iPod, which was reformatted from our Chicago Jazz Archive. But, usually I don’t have enough notice to prepare these multi-leveled presentations. In the near future, preparing some canned presentations will be useful, i.e. presentations that can be reused to a certain degree (not to all degrees, but some).

[As an aside, do you really think I'd only present on classical music? We showed: jazz materials, Civil war song sheets, 17th century English song sheets, the papers of Ralph Shapey (a "new music" composer), a medieval piece on vellum, and Chopin scores. And a student, right this minute, is in our reading room writing his bachelor's thesis using the Shapey papers - success!]

My sessions are usually 1/3 bibliographic instruction and 2/3 talk about the “stuff.” Do you think this is a happy formula? Or does it need tweaking? Am I an outwardly boring old man?

Another distinct aside: I tried instructing on RefWorks yesterday and my planned operations, which had worked so well all day at my own computer, failed in front of the students. One girl was dozing off. I felt like a dart board.

Anyway, I have to point back to Steve’s comment that library materials and tools “should be a part of everyday life within your given community as a student, citizen.” My job is to show that both RefWorks and the 18th century Scottish song sheet of Auld Lang Syne (oddly, with a woodcut of a factory) are equally crucial.

Author comment by Steve | November 4, 2005 at 9:48 am

Dave, maybe this is just a euphemistic take on what you are calling “canned presentations,” but I think it might be better to think of it as a libraray instruction curricullum. Just as in their academic programs, all students need to build their information literacy competencies in a manner that builds upon what they previously learned. An English 101 course is not canned, per se, it is a measurement of core competencies. You can do the same thing with library instruction and take into consideration where the student is in her overall academic development. Do not treat a single session as an isolated event.

The other point made here that I have to second is humor. I think that we need to master the humorous performative elements in library session (for example, with patents).

Your comments point out that librarians in many cases are educators rather than ‘information specialists’…

Author comment by Dave | November 5, 2005 at 2:05 pm

Steve -

I appreciate your approach to instruction as “core” curriculum.

As this institution does not have an instruction program, it is sometimes tougher to see the linear development of information literacy for our users. Very tough to not “treat a single session as an isolated event.” Sometimes that linearity or accretion doesn’t exist. Example: Recently, a bibliographer mentioned that in a conversation with a humanities faculty member she had mentioned JSTOR and the faculty member said, “What’s JSTOR?” And so on, with graduate students who don’t understand why all indexes are not fulltext databases, etc.

But I see how it may be different with undergraduates. Often, telling them something more than once can’t hurt, and in fact can be essential to driving a point home. I know that students in my recent session now know what RefWorks is, what JSTOR is, have heard of MLA and EEBO. What they do with that is up to them.

There are a number of things I need to work on. First, from Steve, presentation with energy and humor every time. Second, from Barry, creatively using multiple levels of presentation (sound, visuals, handouts, emails). Third, from Steve, to approach each session unabashedly as an educator, not as a librarian moonlighting as an educator. Fourth, from me, to work at being a story teller around my objects – to make them relevant as living history and relevant to the sensibility of this generation.

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