It does not matter that Microsoft may buy Yahoo–the acquisition is based on a flawed premise. Technology companies cannot operate like the GEs and General Motors of the world and serve as the be-all-end-all of technology. The New York Times today put the acquisition in the right context. Describing the business culture of Silicon Valley, they write:

The economist Joseph Alois Schumpeter had a name for this principle of capitalism: creative destruction. Perhaps nowhere does it play out more dramatically — and more rapidly — than in Silicon Valley, where innovation unleashes a force that creates and destroys, over and over.

Technology companies are susceptible to creatively destructive forces when they try to expand too far beyond their original mission. Technologies like computer programming can only be successful if they break problems into smaller pieces that individually solve only a single component of the larger goal. At the time of writing, a computer programming function is defined by the masses (Wikipedia) as “a portion of code within a larger program, which performs a specific task and can be relatively independent of the remaining code” (my emphasis). This principle of modularization at the most basic level of contemporary information technology is important to a technology organization’s business model.

Microsoft and Yahoo both fail so horribly at the world of search and Internet advertising because those problem domains lie at the heart of neither companies’ core service: the operating system/desktop platform and the Internet portal. The reason Google so thoroughly dominates the world of search and Internet advertising is because that is its only core. Everything it does revolves around this core service and all of its activities support this model. The moral of the story is that you must choose your core, your identity and your raison d’être and you must choose it wisely because trying to be all things to all people is a futile exercise.

What does this mean for libraries? In the techie realm of libraries, an institution needs to determine what its core mission is and decide how it will define itself in a world of creative destruction. It will need to be able to clearly and succinctly articulate what those goals are to its affiliate institutions: universities or local governments. The library must not try to do everything; as the current computing paradigm of APIs and web services demonstrates, technology works when it is implemented singularly and exceptionally, but in a manner that is open and unafraid of sharing its data and services.

And finally, the modern library must not be afraid to get in the game and take a turn at trying to creatively destroy the old guard, lest it fall prey to the fate of the Yahoos of the world.

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